Best alternative to a negotiated agreement
IN NEGOTIATIONS, THE BEST ALTERNATIVE TO NO DEAL
BATNA; Best alternative to a negociated agreement; Best Alternative To Negotiated Agreement; Best Alternative To A Negotiated Agreement
In negotiation theory, the best alternative to a negotiated agreement or BATNA (no deal option) refers to the most advantageous alternative course of action a party can take if negotiations fail and an agreement cannot be reached. The BATNA could include diverse situations, such as suspension of negotiations, transition to another negotiating partner, appeal to the court's ruling, the execution of strikes, and the formation of other forms of alliances.